Notes, experiments & showcases
How I think about websites, content and automation — and real samples of AI imagery and UGC-style video
Articles
Article · AI search is here: how to get your business cited by ChatGPT and Google's AI answersCustomers now ask AI assistants which agency, clinic or brand to choose. Here is how to make your website the source those answers quote
Article · Agentic AI for small businesses: what AI agents can actually do for you todayBeyond the hype: the practical, low-risk jobs AI agents already handle well — and the ones you should keep a human on
Article · WhatsApp AI chatbots: the fastest way for Indian businesses to answer every leadYour customers already message you on WhatsApp. An AI assistant on the official Business Platform can reply in seconds, in their language, around the clock
Article · AI voice agents in Hindi and English: never miss a sales call againMissed calls are missed revenue. Modern AI voice agents answer naturally, qualify the caller and book the appointment — even at 11 pm
Article · AI UGC videos vs real creators: when to use which (and how to disclose it)AI avatars can produce dozens of ad variations overnight. Real creators bring trust you cannot fake. Smart brands use both — deliberately
Article · Core Web Vitals in 2026: why a slow website quietly costs you enquiriesVisitors decide in seconds. Google's three speed and stability scores tell you whether your site is helping or hurting — here is how to read and fix them
Article · India's DPDP Act: what your website's forms and cookies need to get rightIf your website collects names, phone numbers or emails, India's data protection law applies to you. A practical, non-lawyer checklist for business websites
Article · On-brand AI imagery: build a visual system so AI content doesn't look genericEveryone has the same image generators. What makes your AI visuals recognisable is the system behind them — palette, lighting, props and rules
Article · Reels and Shorts in 2026: plan video in sets, not one-offsPosting a random video every few days rarely builds a brand. Planning short-form video in themed sets does — and makes every clip work harder
Article · Website security for small businesses: the 12 checks that stop most attacksMost website hacks are not sophisticated. They exploit weak passwords, outdated software and forgotten settings. These twelve checks close the common doors
Article · How we plan a website and its content as one systemWhy SHARMAG designs the site, the campaign visuals and the short-form video together — and what that changes for a growing brand