Concept / spec workFashion – Women's Modern Indian Wear / D2C Clothing

THAAM

Concept work: a fashion editorial image and three UGC-style videos imagined for a modern Indian-wear label

Sector
Fashion – Women's Modern Indian Wear / D2C Clothing
Services
AI Content Creation · AI UGC Videos
Pink floral salwar suit photographed in a heritage courtyard
  • Concept / spec work
  • 1 editorial image
  • 3 UGC-style videos

Concept work (not commissioned). A modern Indian-wear D2C label (anarkalis, cotton sets and festive wear) needs a constant stream of fresh, on-brand visuals.

We explored an editorial look for the label and paired it with creator-style videos presented by fictional presenters.

A fashion editorial image and three UGC-style videos imagined for the label.

A spec piece showing how AI-assisted editorial and UGC content could support a fashion launch calendar.

Visuals

Videos

THAAM
THAAM
THAAM
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