THAAM
Concept work: a fashion editorial image and three UGC-style videos imagined for a modern Indian-wear label
- Sector
- Fashion – Women's Modern Indian Wear / D2C Clothing
- Services
- AI Content Creation · AI UGC Videos

- Concept / spec work
- 1 editorial image
- 3 UGC-style videos
01
The problem
Concept work (not commissioned). A modern Indian-wear D2C label (anarkalis, cotton sets and festive wear) needs a constant stream of fresh, on-brand visuals.
02
The approach
We explored an editorial look for the label and paired it with creator-style videos presented by fictional presenters.
03
What was built
A fashion editorial image and three UGC-style videos imagined for the label.
04
The result
A spec piece showing how AI-assisted editorial and UGC content could support a fashion launch calendar.
Visuals



Videos
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